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Investor Toolkit

40 posts

Practical resources and guides to simplify the private investment process. Useful tools and knowledge to empower investors.

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Common Equity: An Overview

Common equity represents ownership in a company and entitles the holder to a share of the profits. This blog post explores the benefits and considerations of common equity for both companies and investors, including the alignment of interests, potential dilution, and unlimited upside.
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Should you join an accelerator? 3 Big Questions to Ask

Key questions for founders considering an accelerator program are highlighted, including program alignment, available resources, and costs (equity or cash compensation). Proactive research and seeking feedback from other founders are crucial for making an informed decision.
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Convertible Notes: An Overview

Convertible notes are investor-friendly loans to early-stage companies, offering enhanced upside and downside protection. Key terms include investment amount, maturity date, interest rate, discount, and valuation cap.
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Greasing the Sales Engine with Metrics

Track sales and business development metrics in two categories: activities (things you can control, like outreach and meetings) and results (outcomes, such as total sales and conversion rates). Use CRM platforms for effective tracking.
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Key Performance Indicators: What Are They And Why Do They Matter?

Discover the significance of Key Performance Indicators (KPIs) for founders, including customer metrics like Customer Acquisition Cost (CAC), Customer Churn, and Customer Lifetime Value (CLTV), along with financial metrics like Burn Rate and Runway, to assess the real-time health of their businesses and make informed decisions.
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Striking The Balance: Investor Communications DOs And DON’Ts

Maximize your investor relations strategy by communicating regularly and consistently, providing clear updates with a structured letter format. Be explicit with investor asks and maintain organized data to streamline reporting. Foster engagement by encouraging questions and feedback, and be responsive to your investors' inquiries.